August 29
Marketing Genius
Saturday, August 29, 2009 @ 1:35 pm by Josh Burcham
As I entered my local QuikTrip this morning I found a fresh made QuikTrip Kitchen’s sandwich being handed to me. As well as, a coupon for another free one and a later time. I’ve had their sandwiches before and in terms of quality I would compare it to the cheaper version of Paradise Bakery sandwiches. In other words, they’re good and don’t belong in a typical convenience store. But QT isn’t your typical convenience store and they’re marketing is geniuses.
When they first opened stores here in Phoenix they gave away free mugs that could be filled at any QT location for free. You could fill is with anything, soda, slushes, coffee, etc. It was awesome. But their marketing wouldn’t work if they didn’t back up that marketing with a great and consistent product. Their plan is to give away that great product and get people hooked and coming back. But their key is the great product not the marketing behind that product.
Now, church. How can you create your great products? What do you need to start focusing on and what do you need to stop?
